HSI'S BETTER WOOL GUIDE

Together let’s demand an end to mulesed wool

Millions of lambs bred for wool suffer across Australia as they are subjected to ‘mulesing’, a painful mutilation to protect them from flystrike. But there’s a better way – by breeding plain-bodied flystrike resistant sheep, both mulesing and flystrike can be avoided – this genetic solution is a win-win for both sheep and wool growers!

Is your favourite brand or retailer saying ‘no’ to mulesed wool? Many are eliminating it from their supply chains. Use our Better Wool Guide to find brands and retailers with policies against mulesing. (Tip: Hit CONTROL ‘F’ to find your favourites and assess their policies.)

You’ll see the brands and retailers listed either already have a policy against purchasing mulesed wool or have a commitment to phase it out. Some have made a public statement to oppose it and we are still working with them on a firm commitment. Use your purchasing decisions to help bring an end to painful mulesing as this growing list of commitments by brands and retailers is driven by you!

Retailers and brands who specify their wool is certified under schemes that guarantee higher animal welfare and transparency standards such as the Responsible Wool Standard (RWS), NewMerino and ZQ Merino would be the most preferred choices*.

Retailer

Mulesing Policy or Statement

Abercrombie & Fitch

Abercrombie & Fitch

Materials & Traceability: Strive to source materials with sustainable fibres by 2025, including 100% Responsible Wool Standard wool.

Humane Practices: Animal products and fibres must be sourced and purchased from legitimate processors that only use humane animal treatment practices.

Adidas

Adidas

The most commonly used materials are recycled polyester, organic cotton, 'Better Cotton' as a future development, Polylactic Acid (PLA), Tencel (a fibre made from wood pulp), non-mulesed wool for apparel and leather.

AFOUND

AFOUND (H&M Group)

WOOL

2.1. H&M group does not accept wool from farms that practice mulesing*

2.2. By the end of 2025, 100% of all wool used by H&M group will either;

  • come from farms certified to the Responsible Wool Standard (RWS)**;
  • come from recycled or regenerated sources; or
  • be replaced with other sustainable, non-animal fibres.

* All wool originating from Australia must be declared as ‘non-mulesed’ (NM) or ‘ceased-mulesed’ (CM) in a National Wool Declaration (NWD)*** test certificate.

** Currently, the accepted standard for wool is the Responsible Wool Standard (RWS) - a voluntary global standard that addresses the welfare of sheep and of the land they graze on.

ALDI

ALDI

To ensure the ethical treatment of sheep, we contractually prohibit our suppliers from using the mulesing method for products made with merino wool.

Allbirds

Allbirds

We work with leading organizations like ZQ Merino to ensure our wool is held to high standards of farming, land management and animal welfare.

ARKET

ARKET (H&M Group)

WOOL

2.1. H&M group does not accept wool from farms that practice mulesing*

2.2. By the end of 2025, 100% of all wool used by H&M group will either;

  • come from farms certified to the Responsible Wool Standard (RWS)**;
  • come from recycled or regenerated sources; or
  • be replaced with other sustainable, non-animal fibres.

* All wool originating from Australia must be declared as ‘non-mulesed’ (NM) or ‘ceased-mulesed’ (CM) in a National Wool Declaration (NWD)*** test certificate.

** Currently, the accepted standard for wool is the Responsible Wool Standard (RWS) - a voluntary global standard that addresses the welfare of sheep and of the land they graze on.

ASOS

ASOS

WOOL

  • Sheep and lamb wool must be sourced from producers with good animal husbandry.
  • Merino wool must not be sourced from farmers who practice mulesing.

ASOS encourages all suppliers to source wool from Responsible Wool Standard (RWS) certified farmers.

Big W

Big W

WOOL

We aspire and try to source where possible all BIG W Own Brand products containing wool from certified non-mulesed sources, as per the National Wool Declaration (NWD)*** scheme categories ‘Non-Mulesed’ (NM) and ‘Ceased Mulesing’ (CM) or equivalent.

Bluey Merino

Bluey Merino

Bluey Merino advocates the Responsible Wool Standard (RWS) and purchases its wool exclusively from independently certified growers and processors.

Bracks

Bracks

PVH believes the sheep and goats that produce wool for our products should be treated responsibly and raised on farms that preserve land health. We became members of the Textile Exchange (TE) and we intend to use their Responsible Wool Standard (RWS) wool in our products moving forward in order to support our commitment to this goal.

Calvin Klein

Calvin Klein

PVH believes the sheep and goats that produce wool for our products should be treated responsibly and raised on farms that preserve land health. We became members of the Textile Exchange (TE) and we intend to use their Responsible Wool Standard (RWS) wool in our products moving forward in order to support our commitment to this goal.

Coles

Coles

All Coles Own Brand products containing wool shall be sourced from certified non-mulesed sources, as per the National Wool Declaration (NWD)*** scheme categories ‘Non Mulesed’ (NM) and ‘Ceased Mulesing’ (CM) or equivalent.

COS

COS (H&M Group)

WOOL

2.1. H&M group does not accept wool from farms that practice mulesing*

2.2. By the end of 2025, 100% of all wool used by H&M group will either;

  • come from farms certified to the Responsible Wool Standard (RWS)**;
  • come from recycled or regenerated sources; or
  • be replaced with other sustainable, non-animal fibres.

* All wool originating from Australia must be declared as ‘non-mulesed’ (NM) or ‘ceased-mulesed’ (CM) in a National Wool Declaration (NWD)*** test certificate.

** Currently, the accepted standard for wool is the Responsible Wool Standard (RWS) - a voluntary global standard that addresses the welfare of sheep and of the land they graze on.

Country Road

Country Road

Our Goals:

By winter 2021, all pure wool Country Road products will be verified non-mulesed or from farms that have ceased the practice of mulesing.

By winter 2023, all wool-rich Country Road products (with 30% wool composition or more) will be verified non-mulesed or from farms that have ceased the practice of mulesing.

By winter 2025, all pure wool and wool-rich Country Road products will be fully traceable, non-mulesed and certified by a credible third party to ensure high animal welfare standards and sustainable farming practices.

David Jones

David Jones

Specific to sheep’s wool, David Jones supports a transition away from the practice of mulesing. David Jones is proud to have developed a Responsible Wool Sourcing Strategy, which features the following time-bound commitments:

  • By Winter 2021, all pure wool products (100% wool composition) will be verified non-mulesed or from farms that have ceased mulesing
  • By Winter 2023, all wool-rich products (>30% wool composition) will be verified non-mulesed or from farms that have ceased mulesing
  • By Winter 2025, all pure wool and wool-rich products will be fully traceable, non-mulesed or ceased-mulesed and certified by a credible third-party to ensure high animal welfare standards and sustainable farming practices.

These commitments have been developed in accordance with feedback and guidance received from various animal welfare groups including RSPCA Australia, Four Paws Australia and Humane Society International Australia. We recognise the value in cross-sector collaboration and will continue to work closely with relevant NGOs to understand and address animal welfare issues within the wool industry.

Eileen Fisher

Eileen Fisher

"Responsible wool means that we know exactly what farms produce our wool and how the animals and the land were managed,” says Megan Meiklejohn, our Sustainable Materials and Transparency Manager.

Esprit

Esprit

Since 2012, Esprit has expressly prohibited surgical mulesing of sheep in our supply chain.

Forever New

Forever New

Sheep and lamb’s wool must be sourced from producers that exercise good animal husbandry practice.

Forever New strongly encourages suppliers to source wool from suppliers that do not practice mulesing.

Forever New’s preference is for wool to be sourced from certified chain of custody schemes such as The Responsible Wool Standard (RWS) and QZ Merino.

Australian sourced wool

Forever New will not accept Australian wool from non-declared sources.

Suppliers of Australian sourced Merino wool must provide confirmation that the wool is either from Non Mulesed (NM) or Ceased Mulesed (CM) sources.

Forever New will accept the following certificates to validate the mulesed status of wool:

  • NWD*** – National Wool Declaration (only if audited by AWEX)
  • AWEX Mulesing certificate – Australian Wool Exchange
  • IWTO/AWTA Test certificate – International Wool Textile Organisation / Australian Wool Testing Authority
Fred Bracks

Fred Bracks

PVH believes the sheep and goats that produce wool for our products should be treated responsibly and raised on farms that preserve land health. We became members of the Textile Exchange (TE) and we intend to use their Responsible Wool Standard (RWS) wool in our products moving forward in order to support our commitment to this goal.

gorman

Gorman

Wool: gorman does not accept mulesing.

Great Southern Yarn

Great Southern Yarn

Our fleece is sourced from producers that prioritise the welfare of their animals. Our SRS Merino is from non-mulesed sheep and our alpaca comes from award-winning producers who treat their animals like well loved family pets.

H&M

H&M

WOOL

2.1. H&M group does not accept wool from farms that practice mulesing*

2.2. By the end of 2025, 100% of all wool used by H&M group will either;

  • come from farms certified to the Responsible Wool Standard (RWS)**;
  • come from recycled or regenerated sources; or
  • be replaced with other sustainable, non-animal fibres.

* All wool originating from Australia must be declared as ‘non-mulesed’ (NM) or ‘ceased-mulesed’ (CM) in a National Wool Declaration (NWD)*** test certificate.

** Currently, the accepted standard for wool is the Responsible Wool Standard (RWS) - a voluntary global standard that addresses the welfare of sheep and of the land they graze on.

H&M Home

H&M Home (H&M Group)

WOOL

2.1. H&M group does not accept wool from farms that practice mulesing*

2.2. By the end of 2025, 100% of all wool used by H&M group will either;

  • come from farms certified to the Responsible Wool Standard (RWS)**;
  • come from recycled or regenerated sources; or
  • be replaced with other sustainable, non-animal fibres.

* All wool originating from Australia must be declared as ‘non-mulesed’ (NM) or ‘ceased-mulesed’ (CM) in a National Wool Declaration (NWD)*** test certificate.

** Currently, the accepted standard for wool is the Responsible Wool Standard (RWS) - a voluntary global standard that addresses the welfare of sheep and of the land they graze on.

Heritage Brands

Heritage Brands

PVH believes the sheep and goats that produce wool for our products should be treated responsibly and raised on farms that preserve land health. We became members of the Textile Exchange (TE) and we intend to use their Responsible Wool Standard (RWS) wool in our products moving forward in order to support our commitment to this goal.

Hugo Boss

Hugo Boss

Wool is one of the most important fiber obtained from animals within the textile production. A responsible wool sourcing includes responsible sheep farming, the gentle shearing of the animals, and especially the avoidance of the painful mulesing process.

HUGO BOSS has set a specific target: to increase the amount of mulesing-free wool to 100% in all pure-wool knitwear products by 2025.

We already achieved an 98% share of mulesing-free wool in our pure wool knitted products, and even 100 % in our pure wool socks.

The greatest challenge at the moment is the availability of responsible wool that meets the high quality standards of HUGO BOSS. Together with various initiatives such as the Textile Exchange’s Responsible Wool Standard (RWS), ZQ-Merino, the National Wool Declaration from AWEX as well as NATIVA and many other smaller organizations, HUGO BOSS is continuously increasing its share of responsible procurement. As such, the HUGO BOSS Wool Commitment will be continuously expanded.

Icebreaker

Icebreaker

Growers must handle sheep in a way that avoids unnecessary stress and pain. The practice of mulesing is not permitted.

IKEA

Ikea

We are committed to transforming all our wool to 100% Responsibly Sourced Wool by 2025. But that’s not enough. Rafael Elizondo, Category Manager for Textile Carpets at IKEA says “We want others to join us and help us transform the wool industry together. Ultimately, what we’re after is to make responsibly sourced wool affordable, for as many customers as possible.”

Kathmandu

Kathmandu

We are a part of the collaborative industry group delivering the Responsible Wool Standard (RWS). This standard ensures our wool comes from farms with progressive approaches to land and sheep management. The RWS prohibits the practice of mulesing, which involves removing strips of skin from a sheep’s rear.

Kmart

Kmart

By July 2023, 100 per cent of wool used in our own brand clothing and bedding will be sourced from:

  • farms certified under the Responsible Wool Standard equivalent standard;
  • farms that are fully traceable and verified as nonmulesed; or
  • from recycled wool materials
Levi's

Levi's

LS&Co. supports the use of wool fiber that is sourced and certified from non-mulesed sheep and will consolidate its wool sourcing accordingly, as it becomes commercially viable.

lululemon

Lululemon

We require vendors to provide us only with non-mulesed wool and require that all suppliers disclose their country of origin and their suppliers of wool fibre. We continually evolve our traceability requirements of animal-based materials and are transitioning to 100% non-mulesed wool.

LVMH

LVMH

Animal well-being in the wool supply chain is another priority for LVMH. The Group is working to improve sheep breeding practices, particularly by encouraging breeders of merino sheep in Australia to develop satisfactory and effective alternatives to mulesing. It is encouraging its suppliers to deploy alternatives and to adopt sustainable standards like the Responsible Wool Standard (RWS). The Houses are aware of their responsibility in the well-being and conservation of the animals raised for their wool.

macpac

Macpac

We are committed to using 100% non-mulesed merino. Macpac’s goal by 2025 is to source 100% from Responsible Wool Standard (RWS) accredited suppliers. This will provide full traceability of the fabric and proof of ethical treatment of the animals as well as responsible management of the land the animals graze on. Macpac does not use angora mohair wool in any products.

Marks & Spencer

Marks & Spencer

Our intention is that all of the wool that is used in M&S products will come from farms with the highest animal welfare practices to protect sheep from blowfly strike. In particular, there are animal welfare concerns surrounding the practice of surgical mulesing, and therefore the ultimate objective for M&S is to only source wool from sheep that have not been mulesed.

Merino Country

Merino Country

Merino Country works closely with Australian Wool Producers and processors and have control over the raw wool, yarn types, fabric construction, colours, design and manufacturing. Our Merino comes from non-mulesed sheep and as we know which farms our wool comes from, we have a certificate of mulesing status from AWEX (Australian Wool Exchange) AWEX certificate reference number 2403202.

Merino Kids

Merino Kids

Maintaining high animal welfare standards is an essential part of Merino Kids values and as a company we believe in best farm practice e.g. non mulesed and the use of ‘ethical wool’. For this reason we seek to develop relationships with farmers who share our core values. Merino Kids use superfine merino wool that is sourced from sheep that have not been mulesed.

New Zealand-grown merino sheep are reared and run on high ground, where flystrike isn’t an issue, so the practice of mulesing is not a problem in New Zealand.

In Australia we source wool from Bally Glunin Park which has received many awards for its approach to animal welfare and land management.

Mimco

Mimco (Country Road Group)

Country Road Group expects our suppliers to implement and adhere to processes that ensure all animals in their supply chain are treated humanely and with respect. This includes ensuring that animals are not subject to mulesing unless the Supplier has committed in writing to adhere to our Responsible Wool Strategy and is transitioning away from mulesing.

Monki

Monki (H&M Group)

WOOL

2.1. H&M group does not accept wool from farms that practice mulesing*

2.2. By the end of 2025, 100% of all wool used by H&M group will either;

  • come from farms certified to the Responsible Wool Standard (RWS)**;
  • come from recycled or regenerated sources; or
  • be replaced with other sustainable, non-animal fibres.

* All wool originating from Australia must be declared as ‘non-mulesed’ (NM) or ‘ceased-mulesed’ (CM) in a National Wool Declaration (NWD)*** test certificate.

** Currently, the accepted standard for wool is the Responsible Wool Standard (RWS) - a voluntary global standard that addresses the welfare of sheep and of the land they graze on.

MUJI

Muji

Sheep can be raised in various ways. In some area of particularly hot climate, a technique called mulesing is in practice. At MUJI we use non-mulesed wool for our products because we care about animal welfare at farm level, i.e. sheep must be treated in an ethical and humane manner. We ensure traceability during sourcing process in order to select only non-mulesed wool.

Myer

Myer

By 2025, Myer aims to transition away from the practice of mulesing in its private label merchandise and encourages all suppliers including national brands and brand partners to observe the same.

Nancy Ganz

Nancy Ganz

PVH believes the sheep and goats that produce wool for our products should be treated responsibly and raised on farms that preserve land health. We became members of the Textile Exchange (TE) and we intend to use their Responsible Wool Standard (RWS) wool in our products moving forward in order to support our commitment to this goal.

Nautica

Nautica

There shall be no mulesing of sheep used for wool production destined for VF Products. Mulesing involves the removal of strips of wool-bearing skin from around the breech of a sheep meant to prevent fly strike. Ceased mulesing is permissible.

New Look

New Look

Australian Merino wool: Due to the widespread practice of mulesing sheep in Australia, we don’t use Merino wool sourced from Australia.

next

Next

NEXT is committed to sourcing its products responsibly and to continually work towards improving animal welfare in relation to the animal derived components used in our products.

Our Animal Welfare Policy states that NEXT will not use Merino wool from sheep that are mulesed

Nike

Nike

Nike supports the use of wool fiber that is sourced and certified from non–mulesed sheep and will consolidate its wool sourcing accordingly, as rapidly as supplies and pricing allow.

oasis

Oasis

Merino wool must not be mulesed and all types of wool must come from animals in a good state of animal welfare.

Paramount

Paramount

PVH believes the sheep and goats that produce wool for our products should be treated responsibly and raised on farms that preserve land health. We became members of the Textile Exchange (TE) and we intend to use their Responsible Wool Standard (RWS) wool in our products moving forward in order to support our commitment to this goal.

Patagonia

Patagonia

Mulesing is prohibited. Farms with ceased mulesing status are not accepted, unless mulesing occurred more than five years ago

Pierre Cardin

Pierre Cardin

PVH believes the sheep and goats that produce wool for our products should be treated responsibly and raised on farms that preserve land health. We became members of the Textile Exchange (TE) and we intend to use their Responsible Wool Standard (RWS) wool in our products moving forward in order to support our commitment to this goal.

Politix

Politix (Country Road Group)

Country Road Group expects our suppliers to implement and adhere to processes that ensure all animals in their supply chain are treated humanely and with respect. This includes ensuring that animals are not subject to mulesing unless the Supplier has committed in writing to adhere to our Responsible Wool Strategy and is transitioning away from mulesing.

Puma

Puma

In particular the following listed items are not being used;

  • Furs, hides or skins from exotic animals like crocodiles, snakes, ostrich or fish
  • Downs and feathers that are plucked from living geese or birds

Merino wool from sources where mulesing practices are still applied, regardless of the country of origin

Smartwool

Smartwool

Our farmers carefully handle and manage sheep to avoid unnecessary pain or distress. Practices like mulesing that cause harm are never permitted, and facilities are properly maintained to ensure that they do not pose a risk of injury to the sheep.

Smitten Merino

Smitten Merino

All our superfine merino wool fabric is sourced from 100% Australian farms whose sheep are non-mulesed.

Stella McCartney

Stella McCartney

No mulesing

We source our wool from a small group of hand-selected farms that have been carefully chosen based on their commitment to animal welfare and environmental stewardship. We do not (and have not) source from farms that allow mulesing.

Superdry

Superdry

Banned Materials and Processes

The following materials and processes do not comply with our business principles for animal welfare and therefore must not be used in Superdry products:

Merino wool from sheep where mulesing is practised.

What happens if this policy is breached?

Random checks and testing are in place to ensure that any claimed products are not substituted during production stages with any products listed above.

Target

Target

By July 2023, 100 per cent of wool used in our own brand clothing* and bedding will be sourced from:

  • farms certified under the Responsible Wool Standard or equivalent standard;
  • farms that are fully traceable and verified as nonmulesed; or
  • from recycled wool materials
The Iconic

The Iconic

The use of the following processes is prohibited for all products:

● Mulesing

THE ICONIC does not purchase, nor sell items that use real animal fur of any kind including exotic skins or hair from the angora rabbit and prohibits processes including; unnatural abortions, live skinning, live plucking, mulesing, confinement of animals in veal or sow crates and animal testing on cosmetics.

The North Face

The North Face

There shall be no mulesing of sheep used for wool production destined for VF products. Mulesing involves the removal of strips of wool-bearing skin from around the breech of a sheep meant to prevent fly strike. Ceased mulesing is permissible.

Timberland

Timberland (VF Group)

WOOL (MULESING)

Timberland requires certificates of origin for any wool used in our product since wool sourced from Australia and New Zealand has the potential to be from mulesed sheep. Mulesing is a known practice in these countries to combat the infection caused by a particular fly, called the blowfly. Timberland requires independent certification that all wool sourced from Australia and New Zealand is non‐mulesed.

Tommy Hilfiger

Tommy Hilfiger

PVH believes the sheep and goats that produce wool for our products should be treated responsibly and raised on farms that preserve land health. We became members of the Textile Exchange (TE) and we intend to use their Responsible Wool Standard (RWS) wool in our products moving forward in order to support our commitment to this goal.

Trenery

Trenery

By winter 2021, all pure wool Trenery products will be verified nonmulesed or from farms that have ceased the practice of mulesing.

By winter 2023, all wool-rich Trenery products (with 30% wool composition or more) will be verified non-mulesed or from farms that have ceased the practice of mulesing.

By winter 2025, all pure wool and wool-rich Trenery products will be fully traceable, non-mulesed and certified by a credible third party to ensure high animal welfare standards and sustainable farming practices.

Trent Nathan

Trent Nathan

PVH believes the sheep and goats that produce wool for our products should be treated responsibly and raised on farms that preserve land health. We became members of the Textile Exchange (TE) and we intend to use their Responsible Wool Standard (RWS) wool in our products moving forward in order to support our commitment to this goal.

UGG Australia

UGG Australia

Is the sheepskin used in UGG® products from sheep that have been mulesed?

No. UGG® believes mulesing is cruel and inhumane.

UGG® requires that our suppliers certify that the sheepskin comes from sheep have not been mulesed. Further, UGG® will only accept Merino wool from Australia from certified non-mulesed or ceased-mulesed wool sourcing.

Van Heusen

Van Heusen

PVH believes the sheep and goats that produce wool for our products should be treated responsibly and raised on farms that preserve land health. We became members of the Textile Exchange (TE) and we intend to use their Responsible Wool Standard (RWS) wool in our products moving forward in order to support our commitment to this goal.

Vans

Vans

There shall be no mulesing of sheep used for wool production destined for VF products. Mulesing involves the removal of strips of wool-bearing skin from around the breech of a sheep meant to prevent fly strike. Ceased mulesing is permissible.

Varner

Varner

Varner has a ban on the practice of mulesing. We do not buy merino wool from Australia unless there is approved documentation that the wool comes from sheep and farms that have not been exposed to mulesing. We mainly buy wool from South Africa which has excluded the practice of mulesing. We have even been to sheep farms in South Africa and experienced how they work with animal welfare.

Vaude

Vaude

Unfortunately, the production of wool sometimes has its downsides:

Many Merino sheep, especially in Australia, are bred to get wrinkled skin so that the wool yield per animal is greater. Moisture collects in the folds. This attracts flies that lay their eggs there. The hatched larvae burrow into the sheep's skin and often lead to infections.

To prevent this, the farmers remove large areas of skin from the rear of the sheep without anesthesia, which is painful and inflammatory for the sheep. The procedure is called "mulesing". Animal welfare associations have been criticizing this practice for years, and the wool industry is under pressure to finally provide a credible remedy with the new Responsible Wool Standard.

Now we are working hard to offer RWS certified products. In addition to the RWS certified wool, we use recycled wool and GOTS certified wool. The great advantage of recycled wool is that the production does not use new resources and therefore has a more positive ecological footprint compared to new wool. Already used wool products are collected, the material is processed and then processed into new fabrics.

GOTS certified wool comes exclusively from certified organic animal husbandry and is used for example in our Women's Altiplano LS Shirt.

VF Corp

VF Corp

There shall be no mulesing of sheep used for wool production destined for VF products. Mulesing involves the removal of strips of wool-bearing skin from around the breech of a sheep meant to prevent fly strike. Ceased mulesing is permissible.

Vivienne Westwood

Vivienne Westwood

Currently 50% of our wool is from non-mulesed sources.

We are aiming to increase this to 75% by 2020 and 100% by 2021.

Warehouse London

Warehouse

Merino wool must not be mulesed and all types of wool must come from animals in a good state of animal welfare.

Weekday

Weekday (H&M Group)

WOOL

2.1. H&M group does not accept wool from farms that practice mulesing*

2.2. By the end of 2025, 100% of all wool used by H&M group will either;

  • come from farms certified to the Responsible Wool Standard (RWS)**;
  • come from recycled or regenerated sources; or
  • be replaced with other sustainable, non-animal fibres.

* All wool originating from Australia must be declared as ‘non-mulesed’ (NM) or ‘ceased-mulesed’ (CM) in a National Wool Declaration (NWD)*** test certificate.

** Currently, the accepted standard for wool is the Responsible Wool Standard (RWS) - a voluntary global standard that addresses the welfare of sheep and of the land they graze on.

Witchery

Witchery

By winter 2021, all pure wool Witchery products will be verified non-mulesed or from farms that have ceased the practice of mulesing.

By winter 2023, all wool-rich Witchery products (with 30% wool composition or more) will be verified non-mulesed or from farms that have ceased the practice of mulesing.

By winter 2025, all pure wool and wool-rich Witchery products will be fully traceable, non-mulesed and certified by a credible third party to ensure high animal welfare standards and sustainable.

Wolfgang Scout

Wolfgang Scout

GROWER & SHEEP– having our yarn TRACEABLE and knowing the wool grower was important to us. We use 100% Australian Superfine Merino. A quality of micron that you rarely find in handknit garments. We use non-mulesed, RWS (responsible wool standard) certified wool, meaning the animals and the land are treated with care and respect.

Wool and the Gang

Wool and the Gang

Sourced with Care

Our mission is to source yarns with soul that don’t cost the earth. Some yarns can take up to five years to produce from conception, we’d rather get it right than rush it. And because we don’t believe in sacrificing the planet for style, all of our wool is 100% mulesing free, 100% of our suppliers are either Reach or Oekotex certified for their dyes, 63% of our yarns are biodegradable, 47% are vegan and 32% are recycled or upcycled. We also work with shipping companies that take this stuff seriously. That’s why 40% of our deliveries around the world are carbon neutral, and we’re busy working on the rest.

Woolerina

Woolerina

We wear our Ethical Clothing Australia accreditation with pride because we believe that the greatest products come from treating everyone involved fairly and respectfully. That means wool sourced from farmers who share our vision, growing sheep who live happy, long lives on native grasses – without mulesing. Made locally with only the finest, hand-selected wool, you’ll truly feel the difference with your Woolerina garment.

WoolX Merino

WoolX Merino

All of the wool used to create our Woolx garments comes from Merino Sheep in Australia and is Woolmark certified. We insist that our wool supplier only use wool from farms that participate in the ethical treatment of their animals, and this includes humane shearing practices. As of 2019, all wool used to make Woolx clothing is CERTIFIED NON-MULSED and only comes from farms that absolutely do not practice mulesing.

Zara

Zara

All wool producers in our supply chain must comply with our rigorous standards for the ethical treatment of animals. For example, we do not accept cruel practices such as mulesing.

& Other Stories

& Other Stories (H&M Group)

WOOL

2.1. H&M group does not accept wool from farms that practice mulesing*

2.2. By the end of 2025, 100% of all wool used by H&M group will either;

  • come from farms certified to the Responsible Wool Standard (RWS)**;
  • come from recycled or regenerated sources; or
  • be replaced with other sustainable, non-animal fibres.

* All wool originating from Australia must be declared as ‘non-mulesed’ (NM) or ‘ceased-mulesed’ (CM) in a National Wool Declaration (NWD)*** test certificate.

** Currently, the accepted standard for wool is the Responsible Wool Standard (RWS) - a voluntary global standard that addresses the welfare of sheep and of the land they graze on.

If you are a retailer or a brand with a policy against mulesing and not on the list, please get in touch with us. We’d love to add more to the BETTER WOOL GUIDE.

Do you want to help spare millions of lambs from painful mulesing? Then please help us by signing our #DontCutOurButts petition so we can make your calls loud and clear to more brands and retailers, telling them ‘No more mulesed wool please!’

You can also head to our Fur Free Retailer List for more ethical shopping choices!

* HSI encourages retailers and brands to commit to only sourcing wool from more robust certification schemes such as the RWS, New Merino and ZQ Merino. These schemes also prohibit a controversial mulesing alternative called Steining, also termed sheep freeze branding or freeze mulesing. This practice is unfortunately classified as ‘non-mulesed’ at the moment under the National Wool Declaration (NWD)*** run by AWEX. HSI opposes any form of breech mutilation or modification, and freeze mulesing is an alternative form of breech mutilation using liquid nitrogen rather than mulesing shears. Like mulesing, it still leaves sheep at risk of developing flystrike in other areas, and at the time of writing there is no scientific evidence suggesting that it does not cause significant pain. The Better Wool Guide consists of brands and retailers with a position against mulesing, a time-bound commitment to phase it out, and some that have made a public statement opposing it. Please be aware that those that have committed to using certification schemes such as the RWS, NewMerino and ZQ Merino which specifically oppose freeze mulesing are the most robust, but we are aware that others will be relying on AWEX’s National Wool Declaration. In our discussions with many retailers and brands we have highlighted the importance of assurance schemes and encouraged the use of RWS and others as the most highly recommended. Where they have publicly stated which scheme they adhere to we have displayed that information where possible. The Better Wool Guide acts as a public display of their positions to allow consumers to access them more easily, and make a more informed decision about which is the most ethical choice for them.  

Disclaimer

The Better Wool Guide initiative encourages brands and retailers to stop sourcing wool from mulesed sheep, and encourages consumers to support the businesses listed. It is part of HSI Australia’s efforts to improve the lives of sheep in the wool industry. Whilst care has been taken in the preparation of the contents displayed on this webpage, it is general information only. HSI Australia does not assume or accept any responsibility and shall not be liable for the accuracy or appropriate application of the information displayed. There are links displayed to external pages run by third parties, but since we have no influence over the content of these pages, we cannot guarantee their accuracy. The content of third party pages is always the responsibility of the respective businesses. HSI Australia aims to keep this information timely and accurate and if errors are brought to our attention, we will endeavour to correct them in a timely manner.