Over 10 Million Lambs Per Year

It is estimated that live lamb cutting is done to more than 10 million lambs every year in Australia—that’s the equivalent of about 19 lambs every minute.

Thankfully there is a much kinder solution!

Producing wool that’s free from live lamb cutting and from lambs that are protected from flystrike through better genetics is a win-win solution that’s profitable for farmers and great for sheep.

Through good genetics, an increasing number of farmers are breeding flystrike resistant sheep to produce wool free from live lamb cutting (mulesing-free).

You can help #EndLiveLambCutting by using our Better Wool Guide to support brands and retailers with a position against live lamb cutting and producers using the kinder solution.

Your purchasing choices will help bring an end to painful live lamb cutting and flystrike, because this growing list of commitments by brands and retailers is driven by you!

KEY

All the brands and retailers listed in the Better Wool Guide have a position on live lamb cutting (aka mulesing). FIND OUT WHO IS BEST.

Better Wool Tier 1

Includes retailers/brands that:

– are already using wool that’s 100% live lamb cutting free (non-mulesed wool) verified partly or exclusively through a robust certification scheme (such as the Responsible Wool Standard (RWS), ZQ Merino, NATIVATM, or equivalent, OR

– have a time-bound commitment to phase out wool from live cut lambs (i.e. move to 100% non-mulesed wool) verified partly or exclusively through a robust certification scheme.

Better Wool Tier 2

Includes retailers/brands that are:

– Committed to phase out wool from live cut lambs but with no timeline specified; OR

– Committed to phase out wool from live cut lambs but with no certification scheme specified; OR

– Committed to phase out wool from live cut lambs but they rely on a less robust certification scheme.

Brands and retailers not included in our Better Wool Guide have not developed a policy on live lamb cutting (mulesing) yet, it is not displayed publicly, or HSI Australia is not aware of their position.

DISCLAIMER: The Better Wool Guide initiative encourages brands and retailers to stop sourcing wool from sheep that have undergone live lamb cutting (mulesing), and encourages consumers to support the businesses who have taken a stand against live lamb cutting. It is part of HSI Australia’s efforts to improve the lives of sheep in the wool industry. Whilst care has been taken in the preparation of the contents displayed in this Guide, it is general information only. Brands that are not listed have not communicated a position on live lamb cutting that we are aware of. HSI Australia does not assume or accept any responsibility and shall not be liable for the accuracy or appropriate application of the information displayed. HSI Australia aims to keep this information timely and accurate and if errors are brought to our attention, we will endeavour to correct them in a timely manner.

LOGO

BRAND NAME

TIER RANKING

A.BCH

Abercrombie & Fitch

Accessorize

Adidas

Afends

AFOUND

Alchemist

ALDI

Allbirds

All Saints

Altra

Another Tomorrow

ARKET

Armedangels

Asics

Asket

ASOS

Athleta

Baabuk

Banana Republic

Bassike

Beaumont Organic

Benetton

Big W

Bluey Merino

BODEN

Boohoo

BoohooMAN

Bracks

Bulwark Protection

Burberry London

Calvin Klein

Celtic & Co.

chasing windmills

Chloé

Citizen Wolf

Coast

Coles

Columbia Sportswear

COS

Country Road

David Jones

David Lawrence

Devold of Norway

Dickies

Eastpak

Ecologyst

Eddie Bauer

Eileen Fisher

Esprit

Ethical Outback Wool

Everlane

Filippa K

Findra Clothing

Fjallraven

Forever New

Fred Bracks

Gant

GAP

Giesswein

Gorman

Great Southern Yarn

G-Star Raw

H&M

H&M Home

Helly Hansen

Henry and Grace

Heritage Brands

HEW

HIIT

Hokka One One

Horace Small

HUGO BOSS

Icebreaker

Ikea

Jack & Jones

Jack Wolfskin

JAG

JanSport

JDY

Jigsaw

JJXX

John Smedley

Johnstons of Elgin

JOOP!

Karen Millen

Kathmandu

Kipling

K Mart

knit-ted

Knowledge Cotton Apparel

Koala

Kowtow

Lacoste

Levi Strauss & Co.

Lil’Atelier

LMTD

Love Merino

LuluLemon

LVMH

Macpac

Madewell

Maggie Marilyn

Mamalicious

Mammut

Marc O’Polo

Marcs

Marks & Spencer

Matinique

Merino Country

Merino Kids

Mimco

Minimalisma

Mini Rodini

MissPap

Miss Selfridge

Modern Merino

Monki

MONSOON

Mons Royale

Mountain Equipment Co-op (MEC)

Muji

Myer

Name It

Nancy Ganz

Napapijri

Nasty Gal

Nature baby

Neem London

New Look

Next

Nike

NN07 No Nationality

Nobody’s Child

Noisy May

Norrona

O’Neill

Oasis

Object

Odd Molly

Önling

Old Navy

Only

Only Essentials

Only & Sons

On Running

Ortovox

Ottie

Pamboo

Paramount

Patagonia

People Tree

Pieces

Pierre Cardin

Pink

plump & co

Politix

Pretty Little Thing

Puma

Ralph Lauren

Rapha

Red Kap

Reformation

REI Co-op

River Island

Rosy Green Wool

SABA

Sandro

Sanuk

Sass & Bide

Seasalt Cornwall

Selected

Sézane

Sheep Inc.

Smartwool

Smitten Merino

Spell

Sportscraft

Stella McCartney

Superdry

Surya

Target

Teva Australia

THE ICONIC

The North Face

Theory

Timberland

Tommy Hilfiger

TOPMAN

TOPSHOP

Trenery

Trent Nathan

UGG Australia

UNIQLO

Universal Store

Vai-Ko

Van Heusen

VANS

Varner

Vaude

Vero Moda

Vila

Victoria’s Secret

Vivienne Westwood

Warehouse

Weekday

Wee Woollies

White Gum Wool

Williams Sonoma Inc.

Witchery

Wolfgang Scout

Wolk-Antwerp

Wolves & Bears

Wool and the Gang

Woolerina

Woollykins

WoolOvers

WoolX Merino

Y.A.S

Zulu & Zephyr

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