BRAND NAME | TIER RANKING (See Key Below) | ||
& Other Stories | 
|  | |
A.bch | 
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Afound | 
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Aldi (own-brand products) | 
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Arket | 
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Asos | 
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Abercrombie & Fitch | 
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Accessorize | 
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Adidas | 
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Afends | 
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Aje |  | | |
Alchemist | 
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All Saints | 
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Allbirds | 
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Altra | 
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Another Tomorrow |  | | |
Armedangels | 
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Asics | 
|  | |
Asket |  | | |
Athleta | 
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Aviator |  | | |
Boden | 
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Baabuk | 
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Banana Republic | 
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Bassike | 
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Beaumont Organic | 
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Benetton | 
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Bershka |  | | |
Big W (own-brand products) | 
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Bluey Merino | 
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Boohoo |  | | |
BoohooMan | 
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Burberry London | 
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Cos | 
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Calvin Klein | 
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Celtic & Co. | 
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Chasing Windmills | 
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Chloé | 
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Citizen Wolf | 
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Clarks |  | | |
Cloth & Co. |  | | |
Coast | 
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Coles (own-brand products) | 
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Columbia Sportswear |  | | |
Country Road | 
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David Jones (private label only) | 
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David Lawrence | 
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Devold of Norway | 
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Dickies | 
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Eastpak | 
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Ecologyst | 
| | |
Eddie Bauer | 
| | |
Eileen Fisher | 
| | |
Esprit | 
| | |
Ethical Outback Wool | 
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Everlane | 
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Eribe |  | | |
Filippa K | 
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Findra Clothing | 
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Fjallraven | 
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Forever New | 
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G-Star Raw | 
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Gap | 
| | |
Gant | 
| | |
Giesswein | 
| | |
Gorman | 
| | |
Great Southern Yarn | 
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Gucci |  | | |
H&M | 
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H&M Home |  | | |
Hew |  | | |
Hiit | 
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Hugo Boss | 
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Helly Hansen | 
| | |
Henry and Grace | 
| | |
Hokka One One | 
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Icebreaker | 
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Ikea | 
| | |
Jag | 
| | |
Jdy | 
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Jjxx | 
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Joop! | 
| | |
Jack & Jones | 
| | |
Jack Wolfskin | 
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JanSport | 
| | |
Jigsaw | 
| | |
John Smedley | 
| | |
Johnstons of Elgin | 
| | |
Joslin |  | | |
K Mart (own-brand products) | 
| | |
Karen Millen | 
| | |
Kathmandu | 
| | |
Kilmaille |  | | |
Kipling | 
| | |
Knit-Ted | 
| | |
Knitting for Olive |  | | |
Knowledge Cotton Apparel |  | | |
Koala | 
| | |
Kowtow | 
| | |
Lmtd | 
| | |
Lvmh | 
| | |
Lacoste | 
| | |
Levi Strauss & Co. | 
| | |
Lil’Atelier |  | | |
Love Merino | 
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LuluLemon | 
| | |
Monsoon | 
| | |
Macpac | 
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Madewell | 
| | |
Maggie Marilyn | 
| | |
Mamalicious | 
| | |
Mammut | 
| | |
Mara Hoffman |  | | |
Marc O’Polo | 
| | |
Marcs |  | | |
Marks & Spencer | 
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Massimo Dutti |  | | |
Matinique | 
| | |
Merino Country | 
| | |
Merino Kids |  | | |
Merino.Tech |  | | |
Mimco | 
| | |
Name It | 
| | |
Mini Rodini | 
| | |
Minimalisma | 
| | |
Miss Selfridge |  | | |
MissPap | 
| | |
Modern Merino | 
| | |
Moncler | 
| | |
Monki | 
| | |
Mons Royale | 
| | |
Mountain Equipment Co-op (Mec) | 
| | |
Muji | 
| | |
Myer (private label only) | 
| | |
NN07 No Nationality | 
| | |
Napapijri | 
| | |
Nasty Gal | 
| | |
Nature baby | 
| | |
Neem London |  | | |
New Balance |  | | |
New Look |  | | |
Next | 
| | |
Nike | 
| | |
Nobody’s Child | 
| | |
Noisy May | 
| | |
Norrona | 
| | |
Oasis | 
| | |
Object | 
| | |
Odd Molly | 
| | |
Old Navy | 
| | |
On Running | 
| | |
Onling | 
| | |
Only |  | | |
Only & Sons | 
| | |
Only Essentials | 
| | |
Ortovox | 
| | |
Ottie | 
| | |
O’Neill |  | | |
Pamboo | 
| | |
Pangaia | 
| | |
Patagonia | 
| | |
Paul Smith |  | | |
Peak Performance | 
| | |
People Tree | 
| | |
Pieces | 
| | |
Pink | 
| | |
Plump & Co | 
| | |
Politix | 
| | |
Posse |  | | |
Pretty Little Thing | 
| | |
Proper Cloth |  | | |
Pull & Bear |  | | |
Puma | 
| | |
REI Co-op | 
| | |
Ralph Lauren |  | | |
Rapha | 
| | |
Reformation | 
| | |
River Island |  | | |
Rosy Green Wool | 
| | |
SABA | 
| | |
Sandro |  | | |
Sanuk |  | | |
Sass & Bide | 
| | |
Seasalt Cornwall | 
| | |
Selected | 
| | |
Sheep Inc. |  | | |
Slowear |  | | |
Smartwool | 
| | |
Smitten Merino | 
| | |
Spell | 
| | |
Sportscraft | 
| | |
St. Agni |  | | |
Stella McCartney | 
| | |
Sunset Lover |  | | |
Superdry | 
| | |
Superlove |  | | |
Surya | 
| | |
Sézane | 
| | |
THE ICONIC | 
| | |
TOPMAN | 
| | |
TOPSHOP | 
| | |
Target (own-brand products) | 
| | |
Ted Baker London |  | | |
Teva Australia | 
| | |
The North Face |  | | |
Theory | 
| | |
Thom Browne |  | | |
Timberland | 
| | |
Tom Ford Fashion |  | | |
Tommy Hilfiger | 
| | |
Trenery | 
| | |
Ugg Australia | 
| | |
Uniqlo | 
| | |
Under Armour |  | | |
Universal Store | 
| | |
Vans | 
| | |
Vai-Ko | 
| | |
Van Heusen | 
| | |
Varner | 
| | |
Vaude | 
| | |
Vero Moda |  | | |
Victoria’s Secret |  | | |
Vila | 
| | |
Vivienne Westwood | 
| | |
Warehouse | 
| | |
Wee Woollies | 
| | |
Weekday | 
| | |
White Gum Wool | 
| | |
Williams Sonoma Inc. | 
| | |
Witchery | 
| | |
Wolfgang Scout | 
| | |
Wolk-Antwerp | 
| | |
Wolves & Bears | 
| | |
Wool and the Gang | 
| | |
WoolOvers | 
| | |
Woolx Merino | 
| | |
Woolerina | 
| | |
Woollykins | 
| | |
Y.a.s | 
| | |
Zara |  | | |
Zara Home |  | | |
Zegna |  | | |
Zimmermann |  | | |
Zulu & Zephyr | 
| | |
Includes retailers/brands that meet one or more of the following criteria:
Includes retailers/brands that:
Brands and retailers not included in our Better Wool Guide have not developed a policy on live lamb cutting (mulesing) yet, it is not displayed publicly, or HSI Australia is not aware of their position.
DISCLAIMER: The Better Wool Guide initiative encourages brands and retailers to stop sourcing wool from sheep that have undergone live lamb cutting (mulesing), and encourages consumers to support the businesses who have taken a stand against live lamb cutting. It is part of HSI Australia’s efforts to improve the lives of sheep in the wool industry. Whilst care has been taken in the preparation of the contents displayed in this Guide, it is general information only. Brands that are not listed have not communicated a position on live lamb cutting that we are aware of. HSI Australia does not assume or accept any responsibility and shall not be liable for the accuracy or appropriate application of the information displayed. HSI Australia aims to keep this information timely and accurate and if errors are brought to our attention, we will endeavour to correct them in a timely manner.
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