Sign the pledge to Be Cruelty-Free!

Our #BeCrueltyFree campaign to end the unnecessary suffering of animals used to test cosmetic products has global momentum. Great progress is being made including here in Australia.

The ugly secret of the beauty industry is that animals have chemicals forced down their throats, dripped into their eyes, or smeared onto their skin to test their safety for use in cosmetics. Rabbits, guinea pigs, hamsters, rats and mice are used in this way. While dogs and monkeys are never used to test cosmetics anywhere in the world, they are used to test other types of chemicals.

We estimate that globally around 500,000 animals suffer and die just for cosmetics each year

Producing cosmetics without animal suffering is simple—there is no excuse for companies to continue testing cosmetics on animals. All they need to do is use combinations of the thousands of existing cosmetic chemicals already established as safe, combined with available non-animal test methods.

#BeCrueltyFree is the leading global campaign to end animal testing for cosmetics backed by 11 million members. HSI launched the global #BeCrueltyFree campaign in 2012 to create the political will and consumer pressure to ban cosmetics animal testing wherever it takes place in the world.

Cosmetics animal testing and/or trade bans are now in place throughout the European Union, Australia, Israel, Norway, India, and Switzerland. California, as well as Guatemala, New Zealand, South Korea, Taiwan, Turkey and several states in Brazil have also passed laws to ban or limit cosmetic animal testing.

map of countries that allow animal testing

Be Cruelty Free Australia

The Be Cruelty Free Australia campaign helped bring about a ban on new animal tested cosmetics in Australia.

An overwhelming majority of 85% of Australians oppose cosmetics testing on animals and 81% support a national ban on the sale of animal-tested cosmetics according to the 2013 Nexus Research Poll.

Responding to public pressure, the Australian Government enacted a ban on animal tested cosmetics in Australia from July 2020. HSI worked with the Government and senators to ensure the legislation was as strong as possible before it passed the parliament.

You too can make a difference by pledging to only buy cruelty free beauty products. When you're out shopping for cosmetics, first check to see which companies comply with Choose Cruelty Free's non-animal testing criteria - use this link for a copy of their latest 'Cruelty-Free List' to take shopping.