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Brand Policy

Country Road

By winter 2021, all pure wool Country Road products will be verified non-mulesed or from farms that have ceased the practice of mulesing.

By winter 2023, all wool-rich Country Road products (with 30% wool composition or more) will be verified non-mulesed or from farms that have ceased the practice of mulesing.

By winter 2025, all pure wool and wool-rich Country Road products will be fully traceable, non-mulesed and certified by a credible third party to ensure high animal welfare standards and sustainable farming practices.

David Jones

David Jones expects our Private Label Suppliers to implement and

adhere to processes that ensure all animals in the Private Label supply chain are treated humanely and with respect. This includes ensuring animals are not subject to mulesing unless the Supplier has committed in writing to adhere to our Responsible Wool Strategy and is transitioning away from mulesing.

Kmart

By July 2023, 100 per cent of wool used in our own brand clothing and bedding will be sourced from:

  • farms certified under the Responsible Wool Standard equivalent standard;
  • farms that are fully traceable and verified as nonmulesed; or
  • from recycled wool materials