VERSACE TURNS ITS BACK ON FUR
Donatella Versace has announced that Versace will no longer use real fur
14th March, 2018
In an interview with The Economist, 1843 Magazine Italian fashion designer Donatella Versace said “Fur? I am out of that. I don’t want to kill animals to make fashion. It doesn’t feel right.”
The luxury brand has historically included lots of fur across its ranges, from a variety of species including mink and raccoon dog. Its autumn / winter 2017 collection included laser cut mink and fox coats. Versace joins top designers such as Calvin Klein, Hugo Boss, Armani, Stella McCartney, Ralph Lauren, Vivienne Westwood, Tommy Hilfiger and Gucci all of whom have banned fur from their collections.
Humane Society International, which campaigns globally for an end to the fur trade, has welcomed the news.
Nicola Beynon, Humane Society International’s Head of Campaigns in Australia, said: “Versace is a massively influential luxury brand that symbolises excess and glamour, and so its decision to stop using fur shows that compassionate fashion has never been more on trend. Versace is following in the footsteps of fellow fashion giants Gucci and Michael Kors who have dropped fur in the last six months. Such influential brands turning their backs on cruel fur makes the few designers like Fendi and Burberry who are still peddling fur look increasingly out of touch and isolated.”
Kitty Block, President of Humane Society International, said: “The news that Versace is dropping fur is the latest in a wave of powerful fur-free messages from the very top end of the luxury fashion world. It’s clear these designers recognise that designing, wearing and promoting fur is outdated and obnoxious, and by taking the brand in this new fur-free direction, Donatella Versace is showing that she really does have her finger on the pulse. Modern consumers don’t want to be associated with the suffering and death of one hundred million animals a year for the fur industry.”
Versace’s announcement follows 31 of Britain’s biggest stars, including Dame Judi Dench and Sir Andy Murray, writing to UK Prime Minister Theresa May in support of the #FurFreeBritain campaign. Their letter urges her to introduce a UK ban on animal-fur imports. Fur farming has been illegal in the UK since 2000, but since then Britain has imported more than £650 million worth of fur from countries such as China and Poland, where animals are typically bred in appalling conditions on fur farms. The full letter can be seen here.
A full list of fur-free retailers and designers in Australia can be seen here.