AS EUROPE BANS SALE OF ANIMAL-TESTED COSTMETICS, LUSH AND HUMANE SOCIETY INTERNATIONAL CEOS CALL ON AUSTRALIAN BEAUTY INDUSTRY TO END COSMETICS CRUELTY
As the European Union prepares to ban the sale of newly animal-tested cosmetics on 11 March, LUSH Fresh Handmade Cosmetics Co-Founder and Managing Director Mark Constantine and Andrew Rowan, CEO and president of Humane Society International (HSI), have written an open letter to Accord Australasia Limited and its counterparts around the world, calling for the cosmetics industry to turn its back on animal testing once and for all.
Whereas cosmetics animal testing has been outlawed in Europe since 2009, such testing is neither prohibited nor expressly required in Australia to assure the safety of cosmetic products or their ingredients. The vast majority of cosmetic products on sale are imported by companies that test on animals in other countries.
Both HSI and LUSH have campaigned for many years to end cosmetics animal testing. LUSH, which has more than 800 shops in 51 countries, first launched its strictly ‘no animal testing’ policy in 1991, becoming a beacon for ethical, compassionate cosmetics. HSI has led an intense and high-profile campaign to see the EU sales ban enforced and in April 2012 launched its global Be Cruelty-Free campaign to end animal testing for cosmetics worldwide. The Australian arm of the campaign is run in partnership with Humane Research Australia and Choose Cruelty Free.
In a letter sent to Accord Australasia Limited Chairman Chris Pedersen and cosmetics industry trade associations worldwide, LUSH and HSI call on companies to choose the EU sales ban as the moment to go cruelty-free. The letter reads:
“On 11 March, we will witness a truly landmark moment in the history of the beauty industry. The world’s largest cosmetics market, the European Union, which has already banned cruel animal testing of cosmetics within its own borders, will also close its doors to the sale of cosmetics tested on animals overseas. This sales ban carries with it a clarion call from consumers: Cosmetics animal testing is not welcome and it needs to stop. Surely this must signal a turning point for the beauty industry worldwide to finally kick its animal testing habit and commit to going cruelty-free?
“LUSH, Humane Society International and others have campaigned tirelessly to end cosmetics cruelty. Over the years we have heard every excuse in the book from cosmetics companies clinging on to animal testing, yet one by one those excuses have been exposed to be hollow and self-serving.
“Animal toxicity tests represent outdated science of decades-old techniques that cannot reliably assure consumer safety. The future of safety testing lies with modern, human-biology-based methods. So there is no scientific excuse for animal testing. There are also thousands of existing cosmetic ingredients that have long been established as safe for use meaning they don’t require any new testing. Myriad combinations of these allow companies such as LUSH to innovate to their heart’s content. So there is no business excuse for animal testing.
“And of course animal testing causes unimaginable suffering as rabbits and other animals have chemicals dripped in their eyes or spread on their delicate skin. Swollen eyes, skin rashes and organ damage are the ugly hidden secrets of a beauty industry that has dragged its feet on ending animal testing. So there is no ethical excuse for animal testing.
“Many hundreds of cruelty-free retailers such as LUSH demonstrate every day that producing exciting, safe and innovative beauty products is entirely possible without new animal testing. So as we celebrate the EU going ‘cruelty-free,’ we urge all those companies still testing cosmetics on animals in the United States, China, Brazil, India, Canada, South Korea, Russia and beyond: Do the decent thing and stop the suffering. Show your global customers that beauty isn’t just skin deep—that it has a heart. You have it within your collective power to stop cosmetics cruelty today. Please do it. Enough is enough.”
To mark the historic EU sales ban, sign the Be Cruelty-Free pledge at hsi.org/becrueltyfree and help HSI end cosmetics animal suffering in Australia and worldwide.